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Subscriptions & Pricing

Last updated on Apr 20, 2026

Subscriptions & Pricing

Rove is a premium dating app with no free tier. A subscription unlocks every feature and keeps the community serious.

Pricing

Plan Price
Men $4.99 / week
Women $0.99 / week

Prices may vary by region. Subscriptions are billed weekly through Apple.

Why Men and Women Pay Different Prices

The gender-differentiated price reflects the different experiences of men and women in modern dating. Men, who typically initiate, invest in the opportunity to lead with intention. Women, who choose, invest in a space designed for their safety and comfort. Both have skin in the game — and both get a community free of lurkers, bots, and tire-kickers.

What's Included

Your subscription gives you access to:

  • Unlimited profile browsing — see everyone in your discovery settings
  • The Shot System — up to 3 active conversations at a time, so every one matters
  • AI Chat Ratings (G through X) — transparency and emotional safety in every chat
  • Event Mode — match with people attending the same festivals, conferences, and gatherings
  • Go Global — connect with people worldwide
  • Travel Mode — appear in a different city when you're heading there

Managing Your Subscription

All billing is handled by Apple. To view, pause, or cancel:

  1. Open Settings on your iPhone
  2. Tap your Apple ID at the top
  3. Tap Subscriptions
  4. Select Rove Dating
  5. Manage or cancel from there

Note: Canceling stops future charges. You keep full access until the current billing period ends.

Refunds

Refunds are processed by Apple, not by Rove directly. To request one:

  1. Go to reportaproblem.apple.com
  2. Sign in with your Apple ID
  3. Find your Rove purchase
  4. Request a refund

Apple typically responds within 24–48 hours.

Why We Charge

A paid experience keeps Rove intentional:

  • Keeps the community serious. When everyone invests, conversations get better.
  • Funds ongoing safety and development. Verification, AI moderation, and human review all cost real money.
  • No ads. No selling your data. Your subscription is the product.

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Questions about billing? Contact help@rovedating.com and we'll help.